Publicity and visibility are important for various parties in the
Programme as well as for the dissemination and sustainability of the
The Programme will be promoted within the wider city and within Turkey.
The promotion will be achieved through emphasis of some values of
the Programme. First, the technical and academic value of the Programme
will be emphasized. The expertise of Technical Assistance Team members
will be utilised to give public presentations on a regular basis,
when requested, at conferences, seminars and other events. This will
encourage the Programme as being perceived as a significant and successful
pilot project for inner city regeneration.
The conservation manual prepared in particular will have a wider value
and will be made available to promote good practice in other historic
areas of the city and outside. This will encourage the perception
of the Programme area as a centre of excellence.
It is anticipated that short technical training workshops will need
to be arranged in order to implement house-restoration activities
to an acceptable standard appropriate for a World Heritage Site. This
will have the benefit of not only increasing the expertise of local
craftsmen whom it is expected will be employed as sub-contractors,
but they can also be opened up to a wider audience in Istanbul and
indeed elsewhere in Turkey.
Second, the multiplication value of the Programme will be promoted.
The Programme has particular importance as the first regeneration
project for historic urban areas of Istanbul. Within the constraints
of time and responsibilities for ensuring the timely implementation
of Programme activities, every effort will be made to support other
actors in devising and seeking funding for projects in other deprived
inner-city areas, such as Zeyrek in Fatih, Suleymaniye and Yenikapý
in Eminönü and the Golden Horn area in general. When successful, such
achievements will be publicised as multiplier outputs of the Programme.
The Programme will be promoted internationally as well through maximising
the publicity and visibility value of World Heritage status of Fatih.
This will also be a tool to encourage regeneration within the Programme
area. The Municipality will be encouraged to signpost and highlight
the World Heritage status of the Programme area, in conformity with
the Operational guidelines for the implementation of the World Heritage
The international network of ICOMOS (International Council on Monuments
and Sites), the international NGO which advises UNESCO on cultural
matters, will be fully utilised to promote the achievements of the
Programme. Where appropriate, links will be developed with regeneration
programmes in other World Heritage cities.
Before March 2005